CHOICE37
Robin Cho, known professionally as Choice37, was born and raised in Southern
California. He began his music career as a producer in 1997 and was part of the
hip-hop trio Longevity Crew. Cho released his debut album Diligence in 2007,
which showcased his early influences from artists like Michael Jackson and A
Tribe Called Quest. In 2008, after moving to South Korea, he was introduced to
Yang Hyun-suk of YG Entertainment through producer Teddy Park. This meeting led
to his signing with the label, where Choice37 became a prominent producer and
songwriter. Throughout his career at Y...
